I recently spoke about influence and persuasion at the Engage24 conference in London.
Here’s what I covered:
👉 Kurt Lewin’s classic research on how to persuade people to eat offal, as well as his classic force field approach to change.
👉 Cognitive traps like confirmation bias and the backfire effect, which can derail decision-making in teams and organisations.
👉 Robert Cialdini’s six principles of persuasion and how to use them in the real world.
Influence isn’t about bombarding people with logic; it’s about connecting with emotions, motivations, and needs.
😉 Who knew offal could be the secret weapon for winning hearts... and stomachs? (If you weren’t there, you missed out!)
The best management accountants don’t just use a spreadsheet to influence strategy - they engage hearts and minds.
Interested in learning more about influence and persuasion…get in touch!
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